Are You Killing Your Business Before it Even Starts?

A trend that can kill your business before it even begins. A trend that will set you up for ultimate failure without you even knowing it. A trend that is so discreet and subversive that you may not even know it is happening to you.

As you can probably imagine I deal with a lot of new people coming into the industry.

I come in contact with all kinds and from all backgrounds and so I get to see a larger scope of what is going on in the industry than most. In addition, well here is what I have noticed. Many of the people that come to me for advice will either send me an email or give me a call and they will start out by saying . . ."I don't have a lot of money or time, but I really want to make my network marketing business work. So I want you to show me exactly how to do this business without having to spend any money or devote a significant amount of time because I don't have either."

Now I do not mind helping anyone get their business going, but when I hear or read this from a newbie I silently shake my head in disappointment. I am not disappointed because these people do not have money or time for their business, but rather because of their mindset from the outset.

These people whether they know it or not are disqualifying themselves away from success. They are approaching their business and me as if they "could" have a winning lottery ticket. They bought in and now they are waiting to cash in. Too much hope and not enough confidence.

When you approach your business from the initial standpoint of what you do not have, you are working from the wrong paradigm. In essence what this paradigm say is . . ."I hope this works so tell me exactly what to do and I'll do it as long as it doesn't take much money or time and if doesn't work in X amount of time I'm going to quit because IT obviously doesn't work." This is WRONG!

However, I understand why people unknowingly think this way. I get emails just like everyone else and most of them say…"Join this business under me and I'll build your down line for you." As if just getting in is going to make you money. Sure for the marketer that sends out these messages they will probably get quite a few people to join their business because they are playing on our inherent laziness, but think about this approach long term.

Say you get in a business with someone with this approach and they do put lots of people under you in your business. Why are those people below you? They are all WAITING for the initial person to put more people under them.

They may stick around for a while, but it is highly unlikely that many of them will ever take any action themselves. Further for the marketer themselves, they are not growing a down line of people wanting to create freedom for themselves, rather they are actually attracting people that are waiting for the marketer to do it all for them.

Take it from me, that is not the type of team you want to attract if you are looking at this business with a long-term perspective. With this message pervading the market I can see why so many unsuspecting people buy into it and think that someone else doing everything for them without them really putting in personal time or money is going to work. It is lazy and it can create some initial excitement, but that is about it.