The 7 Most Effective Methods of Building an Opt-in List

One of the most effective methods of online marketing is through email as almost everyone uses it. You only need to take note on forms these days, whether online or offline and there are few that don’t ask for an email address.

The secret to successful email marketing is to use permission based advertising to avoid offending people or being accused of spamming.

What the online marketer needs is an opt-in list. Building your list is not easy but persistence and hard work will get you there.

There are several things you need to make a good opt-in list and these will each be discussed in the following paragraphs.

1. You need to have a tactical compilation of data… Develop a method to convince people to provide you with information necessary to create a higher conversion rate. Only gather permission based email addresses and make sure your data is kept up to date. This will ensure that your information remains relevant and well-timed.

2. Implement your marketing efforts wisely…there are a number of methods that help to track your email marketing results and make your efforts more manageable. Take advantage of this technology. Quite a bit of it is low cost so you don’t have to blow the budget.

3. Make use of websites…this is an excellent tool for providing relevant information about your email offers. On your websites, you need to provide a form where interested users can give an email address and give consent to receive correspondence from you.

4. Use other forms of advertising to promote your site and to encourage people to sign up for newsletters and so forth. If your budget allows, advertise on radio, television and in newspapers.

5. Make sure your sales team know the product or service…this can make a big difference in your conversion rate when someone seeks out your goods or services.

6. Allow people the opportunity to sign up for your electronic newsletters by providing sign up forms in high traffic spots in your physical business. This could include cash registers and so forth.

7. Make use of trade shows and conferences…offer give aways or competitions but make sure your focus is on earning the trust of potential customers. Ensure that the forms you use for signing up are simple otherwise people will be less likely to take the time to fill them out.

By taking the time to plan the collection of data for your opt in list, you are less likely to become annoyed and disillusioned by the process.